Our Advisors

Richard Widdowson
Advisor
Richard is a customer-focused business leader with 25 years of experience in multi-retail environments across 14 countries, including roles with companies in the UK, US, and Canada. Known for his strategic planning and execution in culturally diverse settings, he’s led successful technology implementations and business transformations with Oracle, JDA/Blue Yonder, IBM, and SAS, driving significant growth. Richard will now bring his expertise to Lambda SCS as an advisor, supporting our continued success.

Burton White
ADVISOR
Burt is a seasoned operations strategy and supply chain management specialist with over 35 years of experience helping mid-size service and software providers in transportation, logistics, and supply chain industries achieve growth, market penetration, and efficiency. Known for his professionalism, integrity, and deep industry expertise, Burt excels at building lasting relationships and driving measurable results. He now joins Lambda SCS as an advisor, bringing his extensive experience and strategic insights to support the company’s growth.

Jon Rubinstein
Advisor
Jon Rubinstein is a seasoned consumer industry executive with a proven track record of delivering value and growth by designing and leading digital business and technology initiatives. With experience at firms like Deloitte and IBM, Jon brings a unique blend of strategic insight and operational excellence, helping organizations navigate complexity and drive meaningful transformation. He now joins Lambda SCS as an advisor, bringing his expertise to support our continued growth and innovation.