Our Advisors
Richard Widdowson
Advisor
Richard is a customer-focused business leader with 25 years of experience in multi-retail environments across 14 countries, including roles with companies in the UK, US, and Canada. Known for his strategic planning and execution in culturally diverse settings, he’s led successful technology implementations and business transformations with Oracle, JDA/Blue Yonder, IBM, and SAS, driving significant growth. Richard will now bring his expertise to Lambda SCS as an advisor, supporting our continued success.
Burton White
ADVISOR
Burt is a seasoned operations strategy and supply chain management specialist with over 35 years of experience helping mid-size service and software providers in transportation, logistics, and supply chain industries achieve growth, market penetration, and efficiency. Known for his professionalism, integrity, and deep industry expertise, Burt excels at building lasting relationships and driving measurable results. He now joins Lambda SCS as an advisor, bringing his extensive experience and strategic insights to support the company’s growth.
Jon Rubinstein
Advisor
Jon Rubinstein is a consumer industry executive with deep expertise in distribution network strategy and design. As a former consulting executive at IBM and Deloitte, he has helped Fortune 500 companies optimize supply chains, improve fulfillment, and align distribution networks with growth and customer service goals. Jon has also held senior leadership roles at retail companies, overseeing multiple business functions, giving him a practical understanding of strategy through execution. As an advisor at Lambda SCS, he brings his leadership and network strategy expertise to support our continued growth and innovation.
